TOMMY HOFFMAN

TOMMY HOFFMAN

/ 01_ABOUT

Creative technologist turned design engineer. I build platforms and interactive experiences where creative, product, and systems meet, with a deep bias for craft, performance, and clarity.

My foundation is 13 years in ad tech, where I went from building hundreds of interactive campaigns for major advertisers including Amazon, Pepsi, P&G, and Walmart to designing the platforms and workflows behind them. Most recently, I led a creative technology team shipping a system that processed $40M+ in campaign revenue and saved $670K annually in production costs.

I build at the intersection of design and engineering. When workflows are broken or handoffs are messy, I map the dependencies, find the friction, and build the thing that makes it simple. Today I also ship full-stack web builds for startups end to end, bringing the same clarity from creative intent to production code.

/ 03_SKILLS
[01]

TECHNICAL

Code & Infrastructure

Languages
TypeScript
JavaScript (ES6+)
Python
HTML5
CSS3/SASS
SQL
Shopify Liquid
Frameworks
React
Next.js
Node.js
Tailwind CSS
jQuery
CMS & Backend
Contentful
Puck
Shopify
WooCommerce
WordPress
Vercel
Resend
Data & APIs
RESTful APIs
JSON
XML
Real-time Data Feeds
Practices
Type Safety
API Development
ISR & Caching
Performance Optimization
Responsive Design
Git/GitHub
Component Architecture
AI/LLM Tools
Cursor
Claude (Sonnet/Opus/Code CLI)
OpenAI Codex
Gemini
Agentic Workflows
Tools
Figma
Adobe Creative Suite
VS Code
Chrome DevTools
FIELD: TECHNICALTOTAL: 39
[02]

CREATIVE

Design & Production

Design & Visual
UI/UX Design
Brand Development
Visual Design Systems
Responsive Web Design
E-Commerce Design
Rich Media Creative
Multimedia
Video Production
Motion Graphics
Keyframe Animation
Interactive Creative
Creative Tech
DCO
Multi-Channel Strategy
Personalization Frameworks
Template Systems
Tools
Figma
Adobe Creative Cloud
Affinity
FIELD: CREATIVETOTAL: 17
[03]

STRATEGIC

Leadership & Operations

Product & Strategy
Product Strategy
Technical Feasibility Analysis
Roadmap Planning
Requirements Definition
Go-to-Market Strategy
Framework Design
Pattern Recognition
Systems Thinking
Competitive Positioning
Business Case Development
Leadership
Cross-Functional Leadership
Change Management
Training Programs
Stakeholder Management
Influence Without Authority
Team Enablement
Business Ops
Financial Modeling
Budget Planning
Process Optimization
Creative Operations
Vendor Management
Campaign Planning
Resource Forecasting
ROI Analysis
Communication
Technical Translation
Client Relations
Sales Enablement
Documentation
Public Speaking
Cross-Departmental Coordination
FIELD: STRATEGICTOTAL: 30
/ 04_EXPERIENCE

Director, Creative Technology & Strategy

Inmar Media

2024 - 2025
Responsibilities
  • Thought Leadership: Featured Speaker at Celtra Creative Connect NYC (March 2025) on "Smarter Tech, Better Ads" and optimizing creative operations
  • Strategic Leadership: Served as the technical and creative gatekeeper for the sales pipeline, vetting all high-value custom concepts for engineering and creative feasibility before sale
  • Platform Architecture: Led the Perseus (proprietary creative management and trafficking platform) migration for mid-market campaigns, transforming the team from manual 1:1 production to automated, data-driven creative—projected to save $670K annually
  • Team Enablement: Managed two direct reports and mentored two creative team members on JavaScript and MRAID development, enabling them to work on interactive mobile rich media units and reducing reliance on external engineering resources
  • Internal Tooling: Designed and built Creative Budget Calculator, an à la carte pricing tool for multi-channel advertising campaigns, streamlining proposal generation and eliminating manual pricing errors across the sales planning team

Creative Technology Lead / Sr. Interactive Designer

Aki Technologies

2020 - 2024
Responsibilities
  • Revenue Impact: Enabled $9.5M+ in campaign wins through custom development solutions that secured revenue otherwise at risk—delivering interactive rich media for Fortune 500 brands including Amazon, Pepsi, P&G, and Anheuser-Busch
  • Custom Development: Built 40+ gamified and interactive ad experiences, establishing repeatable frameworks that accelerated production timelines while maintaining creative differentiation in competitive pitches
  • Tech Highlight (Amazon Prime): Engineered a rich media execution using a real-time API to handle live sports data for Thursday Night Football, delivering real-time scores in-ad—generating $1.2M in revenue
  • Platform Scaling: Architected and scaled company-wide display personalization capabilities, enabling the creative team to transition from permutation limitations to dynamic, data-driven creative at scale
  • Innovation: Conceptualized ad products that increased average deal sizes 30–50%, differentiating Aki's offering in competitive pitches

Senior Interactive Designer & Developer

Tapad

2016 - 2020
Responsibilities
  • Designed and developed innovative rich media and interactive video ad units across programmatic landscape for major brands
  • Executed multi-million dollar creative concepts for top-tier accounts including Google, Walmart, Home Depot, BMW, and Capital One
  • Developed highly interactive mobile executions (games, quizzes) optimized for iOS and Android

Creative Consultant & Full-Stack Developer

Independent Consultant

2013 - Present
Responsibilities
  • DataLinx AI: Built full-stack SaaS marketing site using Next.js, Tailwind CSS, and Contentful
  • E-Commerce: Developed custom Shopify themes for D2C brands (Jack Bear Honey) and complex WooCommerce platforms with product configurators for B2B suppliers

Front End Engineer / Designer

xAD Inc.

2014 - 2016
Responsibilities
  • Built complex data visualization dashboards using SASS; established initial UI patterns and design systems